Business owners who don’t have enough time or have the expertise to do SEO for their site; they hire the services of an SEO company to improve the performance of their site on search engine. It is not easy to find a reliable SEO company that offers quality service at cheap price. If you look at the sales pitch of several SEO companies, you will find all of them claiming to be the best in the business.
You cannot blindly trust an SEO company. Many SEO firms post fake testimonials on their site to boast on the quality of their service. You need to do a lot of research before choosing an SEO firm for your website. To be sure that you are working with a reliable SEO company, you need to get several doubts cleared before you get started. Here are five questions to ask an SEO company before hiring them:
What SEO Techniques Will You Employ To Improve Search Engine Rankings?
Few years ago, SEO techniques such as article marketing through article submission sites, link exchanges, etc used to help in bringing good traffic to the site. However, the scenario is quite different now. What used to be considered good SEO tactics few years have become completely useless now. Hence, you need to be pretty sure that the SEO service you hire does not make use of gray or black-hat SEO techniques but only makes use of white-hat techniques to improve rankings.
When Can I See Results?
The results of SEO cannot be seen instantly. It can actually take several months to see improvements in search rankings. Your website’s performance cannot skyrocket overnight or in several days. A reliable SEO company will only be able to predict the results but will definitely not guarantee search rankings. The thing is that search sites like Google never reveal their algorithm to the public, so no can actually guarantee on search engine ranking.
Since How Long You Have Been Doing SEO?
For some experience of an SEO company can matter a lot. If experience is backed up with valid proof from real clients, you will know that you are dealing with an SEO company that has worked successfully with various clients. For others, experience may not be a matter of concern; however, you will definitely not want your website to be their first project.
What Is Your SEO Plan For My Business?
A good SEO company will first examine your website and then they will let you know the SEO plan they will put into practice. They should be able to tell you what is wrong with your website and what they will do improve your rankings. If their plans are not easy to understand or seem erratic, they will not be able to provide you with quality service.
How Will You Measure Success?
SEO is not simply about achieving high ranking on search engine, it is also about increasing sales and enhancing traffic. A reliable SEO firm will make use various parameters like traffic, conversions, bounce rate, and user engagement to gauge the achievement of the service they are providing.