The amount of real estate available for mobile ads, including apps, websites, games, mobile search, mobile social networking, and streaming audio and video, is enormous. With $3.4 billion in spending in 2012, marketers are staking positions in these new ad formats, but the most basic question regarding ad placement is still under discussion: does mobile advance sales, brand equity, both, or neither?
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Some questions answered in this report include:
- Is the phone too personal for ads?
- Is the phone too small or slow for advertising?
- Are mobile ads effective?
- Apps: Best deployed above the line or below?
Scope and Themes
What you need to know
Abbreviations and terms
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Issues in the Market
Insights and Opportunities
Innovations and Innovators
Reach and Research
Mobile Web Activities
Dads and Moms
Impact of Race and Hispanic Origin
Custom Consumer Groups: Based on Ad Engagement
Appendix – Additional Consumer Data
Appendix – Trade Associations
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