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SEO, the full form of which is Search Engine Optimization, is a method of making a website rank higher and higher in the search engine results. In short, this is the way of making any website popular and profitable in the web world. The more people will visit a certain website, the more will it be popular as well as profitable. Hence, the Search Engine Optimization is very much crucial for a website.
Search Engine Optimization can be done in two different ways. The first one of the two is by paying money to the search engine provider. If the administrator of the website wants his website appear on top of the search results, the easiest way is to pay Google or yahoo. Thus well paid websites appear on the top of the list in the search results. The second way of SEO is, however, a bit hard but it saves money. For this kind of optimization, the administrator does not have to pay to the search engine provider. He has to follow some small but effective steps and thus can make the website rank high enough in the search result. That too is absolutely without any payment. This second method of Search Engine Optimization is known as Organic Search Engine Optimization.
As far as organic SEO is concerned, there are two types of it. One is White Hat SEO and the other is Black Hat SEO. In this regard, it is highly recommended that one should apply only the White Hat SEO method as it abides by the rules and regulations set by the search engine provider. The Black Hat SEO is, however, a quick way to optimize a website in the search results but it does not observe the rules and regulations strictly. As a result of this, the websites adopting this formula to optimize their sites may be subjected to legal actions like website penalization by Google. If it happens, then it would be all the more difficult to find that website on web search results even with proper keywords.
Some effective ways of Organic Search Engine Optimization are: quality back linking process by providing external relevant links to the websites, quality contents and blogs by quality writers etc. It is highly recommended not to take any unfair means as it may lead to punishment.