Albany NY (March 11, 2013) (CULRAV.ORG) -
According to Transparency Market Research (www.transparencymarketresearch.com) “Premium Messaging Market – A2P SMS Market, P2A SMS Market: Global Analysis, Trends, Size and Forecast (2007 – 2017)”. The global premium messaging market volume was165.9 billion in 2011 and is estimated to be 236.9 billion in 2012 and further expected to reach to 1,134.2 billion in 2017 at an estimated CAGR of 36.8% from 2012 to 2017.
Browse the full report at: www.transparencymarketresearch.com/premium-messaging-market.html
Over the past few years, there has been continuous decline in ARPU (Average Revenue per User) of Mobile Network Operators (MNOs) due to increased competition among them, which led to constant decline in their voice & data revenue. Premium messaging opens up an additional revenue stream for mobile network operators as they are chargeable over and above the standard rate messages. Customers prefer to access premium messaging services as they are user friendly; provides value to customer and are exciting.
Premium messages are segmented into Premium SMS (PSMS) and Premium MMS (PMMS) with the former commanding the most of the market volume and revenue. Premium SMS will account for the largest share at 86.2% of global premium messaging market volume in 2012.Premium MMS will be the fastest growing segment at a CAGR of 40.7% during 2012 to 2017. The market volume of premium SMS segment is expected to be 907.9 billion in 2017.
Premium Messages are further segmented into A2P (Application to Person) & P2A (person to Application), on the basis of Origin (or Termination). A2P premium SMS will take the larger chunk of PSMS, accounting for 66.8% of the overall PSMS in 2012.
APAC (including Japan) has maintained its leadership in global premium messaging market volume with the total premium message traffic of 86.1 billion in 2011. South America has the most promising growth potential for the premium messaging industry as a result of rise in popularity of cell phones as a marketing tool and increase in advancement of mobile networks. The premium messaging services in South America is still in evolution phase.
The report segments and analyzes the “Global Premium Messaging Market – A2P SMS Market, P2A SMS Market” on the basis of following sub-categories:
- By Segment
- Premium SMS (PSMS)
- Premium MMS (PMMS)
- By Origin (or Termination)
- A2P (Application to Person)
- P2A (Person to Application)
- By Industry Verticals (at country level)
- Media, Advertising and Publications
- Banking, Financial Services and Insurance (BFSI)
- Hospitality and Tourism
- Shipping and Logistics
- Outsourcing & Call Centers
- Geographic Markets
- North America
- South America
OLED Displays Market – Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 – 2018
Energy efficiency and eco-friendly attributes associated with OLED displays are driving its market growth globally, especially in the developed economies – North America and Europe. OLED displays are expected to enjoy high market penetration mainly due to the benefit of biodegradability that they offer. Also, with increasing demand and supply gap of electricity worldwide, OLED displays are creating a new energy efficient method for electricity consumption. OLED displays are known to save up to 40% of the electricity for smartphone and TV usage, subject to the brightness and content. In addition, enhanced features including the wider range of colors, increase in the number of times per second a display redraws data, improved 3D adaptability, thinner dimensions, better flexibility and transparency contributes to the market growth of OLED displays.The research report on the OLED displays market is analyzed based on major applications such as mobile phones, TV, notebooks, tablets, digital cameras, and automotives. Among these end use application segments, mobile phones hold the largest share in the global OLED displays market, distantly followed by OLED TVs. However, the share of OLED TV displays are expected to surpass the shares of mobile phone displays by 2015, owing to the development in large sized OLED displays and increasing acceptance of OLED technology based TVs across the globe.
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