Spiders, Bots, and Links: The Basics of SEO and How It Affects Your Business. If you have a website and you want people to be able to find it in the search engines, SEO (Search Engine Optimization) is something that you will have to consider carefully. If you are new to SEO, all of the different factors to think about can be quite confusing. There are, however, some fundamental things that you can do to optimize your website today.
1. Make It Spider Friendly
When discussing SEO, you will hear a lot about ‘spiders’. These are search engine spiders – or crawlers – that have to index the content of your website. If you want the search engines to index your site quickly and effectively, you should make it as easy as possible for these spiders to do their job.
Firstly, make sure that your content clearly describes what your website is about and what it does. This is where keywords come into play. The spiders should be able to get a good idea about what you do so that when someone then searches for a product or service that your business provides, your website will appear in the results.
The text you use is the most important factor: spiders cannot read images or videos. But what if you have some great images and videos on your site? You can add textual information, such as the title and the alt attribute to images, and you can also write a description of the image or a transcript of the video.
Links are also important. Try to avoid creating pages that no other pages link to as these will remain hidden. A good rule of thumb is to make all pages easy for users to find, because if people can find them, the spiders should have no problems finding and indexing them.
2. Make it Human Friendly
Many people focus so much on the search engines that they forget that websites are for human readers, so make sure your website is human friendly. This involves creating content that is easy to read, interesting and compelling, while also making sure that you use the correct structure for your content.
So use tags like the <title> tag and <description> tag, as well as the <h1>, <h2> and <h3> tags to show the spiders what is important on the page, but ensure that your content is also interesting and informative for human readers.
3. Build More Links
Finally, you will need links pointing back to your website. If a website links to yours, it is in effect recommending your website. Whole books have been written on building links, but the best way to get links is to create content that is worth linking to and to market your website online.
Online marketing is a vast area. It can include social media, guest posting, blogging, advertising, Yodle reviews, and much more. You have to find out what works best for you, but if it helps to build quality links, it’s worth doing.
Get Going with Your SEO
SEO is a huge area and this is really just covering the basics. However, the basics are the best place to start. If you don’t get these right, your future SEO efforts will be hindered. So set up your website properly from the start, and begin your quest for search engine domination now.